10 Tips for Selling Enamel Pins (Without Losing Your Sanity)
Got your shiny new enamel pin? Congrats! 🎉 Now let’s talk about how to actually sell it. Here’s your bestie-level survival guide to making sales, building hype, and turning pin drops into profit.
Spoiler: selling pins is harder than it looks — but totally possible with the right strategy. Consider this your no-fluff, hype-filled roadmap to success.
1. Start With a Strong Design
If strangers wouldn’t wear it, it’s going to be a tough sell.
✨ Fix It: Make sure your design is bold, clear, and original enough to stand out in a crowded market.
2. Build Hype Before Launch
Don’t drop your pin into the void. Share sketches, polls, and sneak peeks to make your audience feel like insiders.
✨ Pro Move: Instagram Stories + TikTok teasers = built-in hype squad.
3. Pick Your Selling Platform(s)
- Etsy: Great for beginners, but fees add up.
- Shopify: More control, but you bring your own traffic.
- Social Media / DMs: Fine for small drops, messy for growth.
- In-Person: Craft fairs, conventions, and markets are still 🔥.
✨ Bestie Tip: Don’t limit yourself. The more options you give buyers, the better.
4. Price With Confidence
Standard enamel pins usually retail at $10–$15. Bigger pins or fancy finishes can go higher.
✨ Reality Check: Undervaluing your work doesn’t help you sell — it just makes you broke.
5. Take Photos That Do Your Pin Justice
Blurry phone pics don’t sell pins. Period.
✨ Fix It: Use natural light, clean backgrounds, and lifestyle shots so buyers can picture your pin “in the wild.”
6. Make Social Media Your Hype Machine
Consistency > perfection. Post reels, memes, and behind-the-scenes content. Let people see your personality.
✨ Bestie Tip: People buy from people, not faceless brands.
7. Offer Bundles & Limited Drops
Collectors love exclusivity. Bundled sets, tiered discounts, or timed drops create urgency and excitement.
8. Don’t Sleep on Email Marketing
Algorithms come and go, but your email list = forever.
✨ Pro Move: Offer a freebie or discount to grow your list early.
9. Prepare for Customer Curveballs
Lost packages, damaged pins, or weird questions happen.
✨ Fix It: Have clear policies + FAQs in place. Saves you stress later.
10. Get Feedback (Even If It Stings)
What buyers say matters. Use feedback to improve your next drop instead of taking it personally.
Bottom Line
Selling enamel pins isn’t just about making something cute. It’s about creating desire, building trust, and giving people a reason to hit “add to cart.”
And if you want a hype squad in your corner? That’s what we’re here for. 💖