Liver Cancer Awareness Month: Why We’re Wearing Green, Talking Loud, and Refusing to Be Ignored

October isn’t just pumpkin spice season. It’s also Liver Cancer Awareness Month—a time to throw some spotlight (and maybe a little sass) on one of the fastest-growing, least-talked-about cancers out there. This is our month to educate, advocate, and accessorize with purpose.

And yes, we’re doing it in style with the official symbol of liver cancer awareness: the green ribbon.

Why Liver Cancer Deserves More Love (and More Noise)

Let’s be real: liver cancer isn’t getting the same PR as breast cancer or colon cancer. No celebrity-hosted telethons. No endless rows of merchandise in the checkout aisle. But here’s the kicker—it absolutely should be getting more attention.

Here’s why liver cancer needs a louder voice:

• Rates have more than tripled since the 1980s. Yes, tripled.

• It’s the fifth leading cause of cancer-related deaths in the U.S.

• It’s sneaky—often showing zero symptoms until it’s well advanced.

• It’s aggressive and complex, which means early action matters even more.

So yeah… not exactly a wallflower of a disease.

Who’s Most at Risk?

Liver cancer is an equal-opportunity offender—it doesn’t care about your age, gender, or zip code—but some groups are more likely to get hit:

• People with chronic hepatitis B or C infections

• Those with cirrhosis (caused by alcohol use, hepatitis, or fatty liver disease)

• Individuals with diabetes or obesity

• Asian American and Pacific Islander communities, who face the highest liver cancer rates in the U.S.

If you’re in one of these groups, think of liver screenings as your new BFF.

Signs and Symptoms You Shouldn’t Ignore

One of the biggest challenges? Early liver cancer often keeps quiet. But when it does start talking, it might sound like:

• Unexplained weight loss

• Loss of appetite (and not just because you’re cutting carbs)

• Upper abdominal pain or swelling

• Nausea and constant fatigue

• Yellowing of the skin and eyes (aka jaundice—definitely not a good look)

If you or someone you love fits into a higher-risk group, don’t wait for symptoms. Start the conversation with your doctor now.

The Power of the Green Ribbon

That green ribbon is more than just an accessory—it’s a conversation starter, a show of solidarity, and a little piece of hope you can pin to your jacket, bag, or hat.

When you wear a green ribbon enamel pin, you’re not just wearing jewelry—you’re saying:

“I see this. I care. And I’m here to talk about it.”

Wristbands That Speak Without Saying a Word

Not a pin person? (Though… seriously, try the pin, it’s gorgeous.) You can also wear your support on your wrist with our black and green “I Wear This For My” wristband.

It’s customizable—you pick the relationship: friend, mom, brother, coach, neighbor, or whoever you’re honoring. And because it’s bold, durable, and visible, it sends a message without you saying a thing.

Organizations Out There Doing the Good Work

We’re not partnered with them—we just think they’re rock stars:

• American Liver Foundation – Leading the charge in education and prevention (liverfoundation.org)

• Blue Faery: The Adrienne Wilson Liver Cancer Association – Advocates for patients and families (bluefaery.org)

• Global Liver Institute – Raising liver health awareness worldwide (globalliver.org)

How You Can Be Part of the Movement

• Learn about liver cancer risks (and share them—bonus points for dramatic storytelling).

• Encourage high-risk friends and family to get checked.

• Support organizations making a difference.

• Wear your green—whether it’s our ribbon pin or wristband—and make sure people ask what it’s for.

Why This Matters (and Why We’ll Keep Talking)

Every pin worn. Every wristband seen. Every conversation started. It all chips away at the silence surrounding liver cancer. Awareness is step one. Action is step two. And hope? That’s what keeps us going.

Our Liver Cancer Awareness Collection is full of symbols that say, “You are not invisible. You are not alone.” Whether you’re honoring a loved one, supporting a friend, or just raising awareness because the cause matters to you—wearing your support matters.

Go Loud or Go Home

Liver cancer might try to stay in the shadows, but not on our watch. This October, let’s turn heads, start conversations, and drench the month in emerald green. Wear the ribbon. Rock the wristband. Be the reason someone asks, “What’s that for?”—because that’s where awareness starts.