What Month Is Alzheimer’s Awareness?

November is recognized as Alzheimer’s Awareness Month in the United States. It’s a time to shine a light on a disease that steals memories, identities, and independence from millions of people—and to support the families walking this difficult path alongside them.

Why Alzheimer’s Awareness Matters

Alzheimer’s disease is the most common form of dementia, affecting over 6 million Americans. It doesn’t just impact memory. It changes behavior, emotions, physical ability, and relationships.

It’s not a normal part of aging. And it’s not just forgetfulness.

Alzheimer’s is a progressive, degenerative brain disorder. It can affect how a person thinks, communicates, and functions day-to-day—requiring increasing levels of care over time.

Who’s Most Affected?

While Alzheimer’s can technically affect anyone, some groups face higher risk:

• People aged 65 and older
  
• Women (two-thirds of Alzheimer’s patients in the U.S. are women)
  
• Black and Hispanic Americans, who are statistically more likely to develop Alzheimer’s than white Americans
  
• Family caregivers, who often face emotional and physical stress, financial strain, and burnout
  

This is a disease that impacts not just individuals, but whole families.

Understanding the Purple Ribbon

The purple ribbon is the official symbol of Alzheimer’s awareness. Purple represents dignity, compassion, and strength—the qualities so many Alzheimer’s patients and their caregivers demonstrate every day.

Wearing a purple ribbon pin helps raise visibility, start conversations, and remind others that those living with Alzheimer’s are not forgotten.

Organizations We Believe In

We’re not affiliated with these organizations, but we deeply admire the work they do:

• Alzheimer’s Association – Research funding, education, and 24/7 support (alz.org)
  
• UsAgainstAlzheimer’s – Advocacy and policy leadership (usagainstalzheimers.org)
  
• CaringKind – NYC-based caregiver support and dementia resources (caringkindnyc.org)
  

If you’re seeking help, donating, or looking to get involved, these are excellent places to start.

How to Show Support

• Learn the signs and symptoms of Alzheimer’s
  
• Share resources with caregivers and loved ones
  
• Join or support a local memory walk
  
• Wear a purple ribbon pin to show you care and help others feel seen
  

Why a Pin Can Make a Difference

Our Alzheimer’s Awareness Pins are small, wearable symbols of support. Whether you’re honoring someone you love or raising awareness in your community, these pins carry a message of empathy and connection.

[Shop the Alzheimer’s Awareness Collection - pins, wristbands & keychains] 

Alzheimer’s doesn’t just erase memories—it tests everything we know about love, patience, and perseverance.

This November, let’s wear purple with pride. Let’s raise our voices for those who can’t. Let’s support the caregivers. And let’s keep hoping for a world with better treatments—and one day, a cure.